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In a sector which unfortunately gets quite a bit of negativity, Sonnet, is now a beacon of hope for both the industry and the families that need to build trust again.


The brand strategy, name, design and tagline were developed by AND.

We also developed an internal ‘brand’, Kindness, Comfort, Respect for their in-house training programme which helps the carers, nurses and staff to see themselves as a part of this positive revolution in care.

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