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Westpoint, the leading farm vet group needed a new identity after expanding their business through acquisition to include an established ‘pet’ vet group and becoming the first group to address both agricultural and companion animals.

After several brand workshops the similarities between the starkly different veterinary cultures were celebrated and their differences were addressed. This led to a common brand statement and messages which in turn led to the name. The name ‘Origin’ and the visual brand is perfectly balanced - it represents the new business in a very natural way and acts as the foundation that brings all of the diverse elements of this exciting business together.

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