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One of the leading home tutor providors in London, London Home Tutors had ambitions to take their service beyond London so a new name was required.

The name and brand also needed to highlight their unique approach to tutoring, one where each tutor is hand picked to help inspire the child into wanting to look deeper into any given subject, as well as helping answer the exact needs of the individual child's academic objectives. Starting with the brand strategy, AND developed the name, visual identity and brand guidelines, all print and digital collateral as well as advertising and website.

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