“A life well remembered lives on” is the message at the heart of this innovative and far reaching branding programme, designed to change peoples' perceptions of the funeral industry as a whole.

We were given this incredibly challenging task to create a far reaching identity to include publications, advertising, high street branch design, interiors, digital, internal comms and a powerful intranet. We have also developed an innovative range of products and sub brands that help deliver the message: putting the person who has died and their families at the centre of all activity.