AND were engaged to look at the Eltham College brand and deliver a new contemporary and stylish visual identity that reflected the modern world whilst retaining the founding heritage and principles of the school. Established over a series of workshops at the school with stakeholders from all areas of school life, it resulted in a set of brand ‘life’ reports and messages that acted as the basis for the new identity. This was then applied across an extensive range of digital, spacial and printed collateral.