AND (Anderson Norton Design)

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The General Teaching Council // GTC

The two objectives were firstly to build a visual identity and secondly to turn around the negative perception of the GTC held by a large proportion of teachers at the time . Currently in our seventh year as the GTC’s retained design agency we have created design aimed at making the teacher feel a part of the GTC.

We have communicated to teachers that the GTC is not forcing policy on them but instead working with them on their behalf. The overall style we have put in place is adaptable, easy to use and flexible, and will constantly be kept fresh and contemporary, enabling the brand to develop alongside the profession.

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