Anderson Norton Design Agency Clerkenwell

Craft Central celebrates creativity whilst also promoting and supporting the business knowledge core to realising the end products in that industry.

AND created a brand that positioned craft as a serious discipline at the centre of design.

The identity which adapts to any chosen craft discipline, needs to communicate professionalism and business knowledge, essential in attracting funding to finance ambitious growth plans.

AND created a set of design guidelines as well as the design and build of the Craft Central website.