Funeral Partners

Funeral Partners

“A life well remembered lives on" is the message at the heart of this innovative and far reaching branding programme, designed to change peoples perceptions of the funeral industry as a whole.

“A life well remembered lives on" is the message at the heart of this innovative and far reaching branding programme, designed to change peoples perceptions of the funeral industry as a whole.

Branding for the Funeral industry has often been the standard brief for art colleges and creative competitions over the years but AND were given this incredibly challenging task for real. Due to the success of the initial corporate branding, we then created the full public facing identity, including a total rethink in publications, advertising, high street branches, interiors, and at the heart of the brand an incredible, innovative website. AND have also developed an innovative range of products and sub brands that help deliver the message that puts the person who has died and their familes at the centre of all activity. The new brand heralds a total shift in thinking both in the public's mind but also, crucially, in the minds of the wonderful people that deliver this important service daily. The main vehicle for this is a dynamic and exciting intranet, again developed at AND, that helps communicate the spirit of the brand to their community of funeral directors and employees across the country.