FTSE

FTSE

FTSE is at the centre of the world’s financial market. AND were commissioned to design, develop and manage the entire branding programme with a visual identity applied across every business area.

FTSE is at the centre of the world’s financial market. AND were commissioned to design, develop and manage the entire branding programme with a visual identity applied across every business area.

Jonathan Horton, Chief Marketing Officer at FTSE challenged AND from the outset. “Our new brand had to be simple but massively impactful. It needed to be pared back to its most basic elements. As such this is one of the hardest corporate briefs to answer”. With a minimum of elements, AND has created a platform that covers all print and digital design both client facing and internal. This has been applied to every item of collateral including brochures, presentation aids, digital communication systems, website, newsletters, advertising and signage. Commenting on the continuing relationship, Rachel Pawson, Global Head of marketing communications, said “AND have worked with FTSE on a wide variety of print, digital and online design projects, including a significant rebranding. They distinguish themselves by making considerable effort to fully understand the unique nature of our business, as well as the priorities and sensibilities of our varied client base across the world. They feel like part of the FTSE family due to the high quality of their work, responsiveness and reliability. We have been impressed that they go the extra mile to support requests that are ofen complex, demanding and short notice; and are friendly and courteous under pressure”. The resulting brand is alive, adapting and developing day by day for this exciting business. AND are retained by FTSE to work on the management and application of the brand globally.