Craft Central

Craft Central

We needed to win this pitch for two reasons. Firstly the craft disciplines are close to our hearts and secondly, as they are based in Clerkenwell Green, it is a brand we’d have to walk past and see every day.

We needed to win this pitch for two reasons. Firstly the craft disciplines are close to our hearts and secondly, as they are based in Clerkenwell Green, it is a brand we’d have to walk past and see every day.

We wanted to create a brand that defined craft as a serious discipline at the core of design. The identity adapts to reflect any discipline: woodwork, metalwork, ceramics etc and we’ve designed all print, signage and exhibition space as well as a comprehensive and engaging website. A very rewarding project for us and one that continues to inspire.