and. speak at the ISC Marketing Conference
On 5 November and. took one of the keynote sessions at the Independent Schools Council Marketing Conference 2008. The newest conference to be launched by ISC, Marketing 2008 focussed on the importance of improving and adapting marketing activity in the light of the many economic, social and technological changes faced by independent school marketers.
Topics covered included corporate rebranding, using the internet as a marketing tool, whole-school marketing and the importance of market segmentation in a recession, as well as groundbreaking, exclusive new research.
The and. session "Better Branding: A Phantom Rebrand" looked at the rebranding of an imaginary school. The session took the delegates through the footsteps of the redesign process, looking at the importance of good branding, the messages communicated by different styles, the clarity required from a client brief and how to successfully implement a rebrand online, offline and in printed media. We received many positive comments from the floor and after the event which was attended by more than 250 representatives from schools around the country.
Feedback has been very positive and some delegate responses to the following question are listed below.
What was the highpoint of your day and why?
"The talk by David Norton. An eye-opener."
"The branding session was incredibly useful, professional and interesting."
"The branding consultancy were on the nail with every detail."
"Phantom Branding talk."
"Probably the most useful sessions were the one on re-branding, the one on the importance of marketing within schools and the research findings at the end, which were particularly well presented."
"I enjoyed the sessions on branding, new media and Marketing on the school agenda"
"I found the middle 3 sessions most useful - particularly branding"
For further information about the ISC visit www.isc.co.uk