and. appointed by FTSE Group
Our clients are constantly looking for new ways to keep their audiences informed online. Our challenge is to ensure the design solution we put in place separates itself from the hundreds of junk emails we all receive daily.
The FTSE group approached us after seeing our work for August Equity and invited us to pitch for their online newsletter earlier this month which we are very pleased to have won. Our brief is to name, design, edit and produce this online newsletter for launch next month, and then produce the further issues bi-monthly.
We aim to develop a professional but friendly user experience that starts with an eDigest that is emailed to the user acting as a concise but engaging overview of the current issue. On clicking through, the user will be taken to an interactive microsite that will display the full FTSE news, opinions and events listings.