Park Plaza Westminster Bridge opens
London's newest landmark hotel has just opened on Westminster Bridge boasting fine views over the Thames, Houses of Parliament and the London Eye and creating a stunning replacement on the site of the notorious former GLC building. As lead designers to the Park Plaza Group in the UK and across Europe, AND have been responsible for many elements for the hotel opening including identities and all associated collateral for its main restaurant and bar outlets, situated on the destination first floor. These are 1WB Brasserie/Lounge/Patisserie, Ichi Sushi & Sashimi Bar and the ultra modern Primo Bar.