Reality in Branding
This exciting concept is the result of a collaboration between creative agency, AND, and business consultancy, Carrot Advisory.
Reality in Branding takes companies through a four-stage branding process, from Vision, Mission and Values, through Audience Definition and Message Development, to Visual Identity and Brand Implementation.
Richard Houghton, CEO, Carrot Advisory comments: “It’s widely acknowledged in the business world the positive impact a strong brand can have on a company, such as being able to charge a premium for products and services; increased sales and customer loyalty, and an increase in the overall value of the business. The problem for SMEs is that the costs associated with branding often fall outside of their budgets. Also, branding is traditionally a protracted process which takes up a lot of internal resources to co-ordinate.
“Reality in Branding has the needs of SMEs at its core. It distils the core principles of branding and packages them in a way that is accessible to SMEs, both in terms of cost and time – we can create a new brand in weeks rather than months.”
If you would like to know more email Richard Houghton or download our brochure.