3Si

The task presented here was to create a global brand icon, that also acted as a hub for several ‘best of breed’ maritime safety products and companies as and when they were acquired. It was crucial to develop a brand that retained the brand equity built up by the constituent companies they each had powerful individual brand heritages. AND developed the brand strategy, tagline, visual brand and application. The aim was to create a lifestyle brand that had kudos and that people would be proud to be associated with.

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 © 2019 Anderson Norton Design

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